Case Study: Red Lemon Media cuts CAC by 19% and saves €8,600/month with Opticks' real-time ad-fraud protection

How Did a Lead Generation Expert Reduce Their CAC By 19%

Red Lemon Media, a lead generation expert with 20 years’ experience and more than 100 active landing pages, was losing time and budget to ad fraud and lacked visibility into which publishers and channels were driving invalid traffic. To get automated, source-level insights and real-time protection, Red Lemon Media selected Opticks’ real-time ad fraud detection and prevention platform and dashboard.

Opticks now continuously monitors Red Lemon Media’s traffic, blocks fraudulent clicks and conversions, and provides detailed reports for partner communications. Since implementation, click fraud fell from 10.3% to 5.1% and conversion fraud from 6.6% to 1.1%, saving €8,600 per month, lowering CAC by 19%, increasing ROAS from 26% to 32% and delivering an average ROI of 181%.

Red Lemon Media

Frauke Gewering

Marketing Manager