Opticks
9 Case Studies
Case Study: Cookies Digital achieves 1,266% annual ROI and halts fraudulent ad spend with Opticks
A Opticks Case Study
How Cookies Digital Achieved a ROI of +1200% by Adopting Fraud Detection Software
Cookies Digital, a fast‑growing Rome‑based mobile performance advertising agency operating across MENA, Africa and Western Europe, faced rampant mobile ad fraud that Cake’s tracking and basic fraud protection couldn’t stop. Lacking visibility into invalid traffic, the team couldn’t calculate fair CPAs, often paid publishers before detecting fraud, and relied on time‑consuming, reactive campaign checks — so they contracted Opticks for a proactive antifraud solution and tracking platform.
Opticks implemented a server‑to‑server antifraud and tracking solution, provided technical training and fraud‑metrics advisory, and enabled customizable filters (e.g., blocking redirects, incentivized traffic and adult ads) per campaign and region. As a result, Cookies Digital gained granular traffic visibility, stronger partner trust, better CPA predictability and higher revenues — reporting a 1,998% ROI in month one and a 1,266% annual ROI after adopting Opticks.
Open case study document...
Cookies Digital
Valentina Tranquilli
COO & Partner