Case Study: Conversion Minds achieves 8% ROI increase with Opticks' machine-learning fraud prevention

How Conversion Minds increased its ROI by 8% by implementing fraud prevention

Conversion Minds, a performance marketing firm, faced increasingly sophisticated ad fraud that their in-house, rules-based system could no longer keep up with as volumes grew. A business partner recommended Opticks, and Conversion Minds turned to Opticks’ machine learning–based fraud prevention to avoid losing their competitive edge and to protect campaign quality and CPCs.

By implementing Opticks’ ML-driven solution, Conversion Minds was able to better detect complex, multi-vector fraudulent traffic, preserve higher-quality, converting traffic, and reduce the burden of constantly updating internal filters. The Opticks deployment delivered a measurable improvement — Conversion Minds increased its ROI by 8% while restoring cost-effectiveness and campaign performance.

Conversion Minds

Filippo Rancan

Founder