Case Study: IMF Smart Education achieves €9,000/month savings (3% of ad spend) and quadrupled ROAS with Opticks

How an Advertiser Saved 3% of Their Ad Spend With Opticks Ad Fraud Prevention

IMF Smart Education, a globally recognized Spanish business school with 900 programs and 150,000 alumni, was losing marketing efficiency to invalid traffic: invalid clicks in Paid Search and fake leads in programmatic and email advertising were skewing performance data and wasting the sales team’s time. After reactive blocking proved insufficient, IMF turned to Opticks’ full‑funnel, multi‑channel ad fraud prevention solution to stop invalid clicks and leads before they entered the funnel.

Opticks provided automated detection and prevention (including Google Ads IP blocking) plus an analytics dashboard to measure traffic validity by click, lead, campaign and channel. The implementation saved IMF €9,000 per month (3% of ad spend), revealed a 5% fake click rate in Google Paid Search, reduced fake leads from 10% to 1%, and quadrupled ROAS to an average 3,369%, showing clear, measurable improvements from Opticks’ solution.

IMF Smart Education

José Antonio Redondo

Media Manager