Case Study: Tagada Media achieves €17,000/month savings and blocks affiliate ad fraud with Opticks

How a long-standing expert in lead generation became a leading player in its industry

Tagada Media, a long-standing expert in traffic and lead generation managing over 10 million visits per month and 12 million GDPR‑compliant profiles, faced rising volumes of invalid clicks and leads that eroded profitability under a CPL model. After benchmarking providers, Tagada Media chose Opticks for a full bottom-of-funnel solution — using Opticks’ Dashboard and real‑time fraud detection — to get the granular visibility and support they needed to validate conversions and control billing.

Opticks implemented real‑time invalid traffic blocking and provided bi‑weekly Dashboard analytics and deep reports that Tagada Media uses to dispute invoices and align with affiliates. With Opticks’ intelligence they uncovered a 3.4% click fraud rate and a 5.7% conversion fraud rate, refined partner relationships, and now save about €17,000 per month while protecting customer results and reputation.

Tagada Media

Alexandre Ameline

Vice President Business Development