Case Study: Unisa Doubles ROAS in Affiliation with Opticks

Unisa Doubled Their ROAS in Affiliation After Uncovering Invalid Clicks

Unisa, a leading European footwear brand, was struggling to understand why its paid digital campaigns were underperforming despite high click volumes. As its online advertising investment grew across Google, Meta, programmatic, and affiliate channels, the team needed clearer visibility into traffic validity and a way to identify whether invalid clicks were draining budget; they turned to Opticks for traffic audit and ad fraud detection.

With Opticks, Unisa gained granular visibility into invalid traffic by channel, partner, and campaign, uncovering 22.4% invalid clicks in Google Display, 9.3% in CPC, and up to 63.4% from some programmatic partners. Armed with this data, the team reallocated budget to verified traffic sources, avoided wasting thousands of euros each month, and doubled ROAS in affiliation while improving partner accountability.

Unisa

Aurora Esteve

Senior Paid Media Manager