Case Study: Cortinadecor increases ROAS by 14% with Opticks

How Cortinadecor Optimized Its Marketing Budget by Eliminating Fraudulent Traffic

Cortinadecor, Spain’s leading home decoration e-commerce brand, was running paid campaigns across Google Ads and TikTok but needed a way to detect and prevent fraudulent traffic that was hurting traffic quality and ad efficiency. They turned to Opticks for ad fraud detection and traffic analysis to better understand where invalid traffic was affecting their marketing spend.

Opticks analyzed Cortinadecor’s traffic, identified invalid traffic mainly in Google Ads, and set up automated alerts to help the team act quickly on spikes in suspicious activity. As a result, Cortinadecor improved conversion rates, reallocated budget from TikTok to Google Ads, and achieved a 14% increase in ROAS, alongside lower invalid traffic and more predictable campaign performance.

Cortinadecor

Yolanda Zornoza

PPC Manager