Case Study: UKSoccershop recovers 7% of wasted ad spend with Opticks

UKSoccershop Recovered 7% of Wasted Ad Spend With Opticks

UKSoccershop, a global e-commerce retailer of authentic football shirts and kits, relied heavily on paid acquisition across Google, Meta, and Microsoft Ads. However, invalid traffic from bots, click fraud, and non-human sessions was draining ad budget, polluting performance data, and making it difficult to identify which campaigns were truly driving sales. Opticks helped the team gain visibility into traffic quality and protect spend across their paid channels.

Using the Opticks tag and real-time traffic analysis platform, UKSoccershop analyzed 226,694 sessions and identified 19,324 non-legitimate sessions, including 12,852 invalid and 6,472 suspicious visits. Opticks blocked and categorized fake traffic across channels, helping UKSoccershop recover 7% of wasted ad spend and save more than £1,600 during the trial period alone, with a projected annual recovery of £19,200+.

UKSoccershop

Simon Pretswell

Founder