Case Study: Travel Industry Company recovers 2.3% of ad budget with Opticks

Implementation of Opticks’ Anti-Fraud Solutions at a Travel Industry Company

Travel Industry Company, a leading player in hospitality and tourism, was spending heavily across Google Ads, Meta Ads, and Microsoft Ads but was losing budget to invalid and non-human traffic. The company needed a way to identify and reduce fake clicks across multiple campaign types, including Search, Display, PMAX, and Demand Gen, to protect performance and improve ROAS. Opticks’ anti-fraud solution was used to address this challenge.

Opticks deployed multi-platform invalid traffic detection and filtering across the company’s ad accounts, helping reduce Google Ads invalid traffic from 5% to under 1% and keeping Meta Ads non-human traffic at around 0.5%. As a result, the Travel Industry Company recovered 2.3% of its annual marketing budget in 2024, with monthly savings ranging from 0.5% to 3.8%, and saw significant ROAS improvement through cleaner traffic and better campaign optimization.