Case Study: West Coast Motors improves bus driver scheduling with Optibus

How West Coast Motors improves bus driver shifts using Optibus’ public transportation scheduling software

West Coast Motors, a family-owned bus operator based in Campbeltown, Scotland, needed a better way to create driver schedules that balanced operational needs with drivers’ work-life preferences. As the company’s scheduling demands grew, its traditional planning approach could no longer keep up with the need for faster, more flexible, and more driver-friendly timetables.

Optibus implemented its Scheduling product to digitalize crew planning and use AI-powered optimization for bus driver shifts, break rules, relief vehicles, and driver preferences. West Coast Motors says Optibus now powers about 60% of its schedules and timetabling, cuts scheduling turnaround from hours or days to seconds or minutes, and enables multiple schedule scenarios to be compared quickly, improving efficiency and driver work-life balance.

West Coast Motors

Paul Borthwick,

Operations and Systems Supervisor