Case Study: HADAG improves passenger experience and employee satisfaction with Optibus

HADAG’s Digital Transformation Journey with Optibus

HADAG Seetouristik und Fährdienst, the ferry operator serving Hamburg’s Port and carrying more than 10 million passengers a year, needed to modernize planning, dispatching, crew scheduling, and passenger information. Because ferry operations are less predictable than road transit and there is little dedicated software for urban ferry transport, HADAG turned to Optibus and its cloud-native Planning, Scheduling, Rostering, and Operations platform.

Optibus helped HADAG digitize and standardize timetable data, improve deployment planning, and support a new real-time passenger information system. The result was more accurate service information for passengers, more attractive schedules and duty rosters for staff, and a better employee experience amid labor shortages. HADAG also reported steadily improving passenger feedback, with Optibus supporting a more transparent, future-ready operation.

HADAG Seetouristik und Fährdienst

Wolfgang Mularzyk

Project Manager Digitalization