Case Study: Slate.fr boosts ad revenue with Opti Digital

Slate.fr boosts viewability above 70% with Opti Digital

Slate.fr, a French digital media publisher, sought to increase and optimize its advertising revenue while maintaining its premium content and user experience. To address this challenge, Slate.fr partnered with vendor Opti Digital for support with its Adserving and programmatic advertising operations, leveraging their daily expertise and technical solutions.

Opti Digital implemented a comprehensive solution that included designing a tagging plan, configuring the AdServer, providing advice on placements, and connecting premium SSPs. This was supported by daily analysis and optimization using the Opti Dashboards. The results were promising, with page loading speed and ad performance improving immediately, leading to increased revenue. A key objective was to double programmatic income in 2020, and the site's average viewability rate exceeded 70%.

Slate.fr