Case Study: Designer Brands streamlines dark store operations with Opterus OPSCENTER

OPSCENTER keeps Dark Stores on Track for Designer Brands!

Designer Brands, one of North America's largest footwear retailers, faced significant challenges when the COVID-19 pandemic forced a rapid transition to dark stores and a surge in ecommerce. This shift created new difficulties with store formats, internal team communication, and managing efficient delivery solutions. The vendor, Opterus, was engaged to help address these issues.

Using Opterus' OPSCENTER solution, Designer Brands created a centralized hub for health and safety documents, established two-way communication between customer support and in-store teams, and tracked training for new curbside pickup procedures. This streamlined approach ensured critical information reached the right people on time, improved workload management, and empowered associates to provide excellent customer experiences, keeping their dark store operations on track.

Designer Brands