Case Study: GraceKennedy achieves improved field sales performance with OpsVeda

Improve Field Sales Performance and Operations

GraceKennedy, a global food manufacturer and distributor, faced challenges in managing its widespread field sales operations. With sales reps operating on limited tribal knowledge across diverse regions, the company struggled with decision-making, leading to potential losses in sales and market share. They partnered with OpsVeda to gain a real-time, live view of profitability and sales performance to address these gaps.

OpsVeda implemented a live information hub that provided an integrated view of sales, supply, inventory, and logistics. This solution delivered proactive insights and actionable intelligence to sales reps and executives, empowering them with real-time visibility into risks and opportunities. As a result, OpsVeda helped GraceKennedy improve user productivity by up to 40% and significantly increase sales force motivation and performance.

GraceKennedy

Alberto Young

Vice President— Sales & Operations