Case Study: Bioderma achieves higher SEO rankings and increased organic traffic with OpsGreat SEO & SEM Planning

Bioderma boosts organic traffic 50% with OpsGreat

OpsGreat was engaged by Bioderma, a cosmetics brand focused on skin biology, to address significant digital marketing challenges. The brand's website was experiencing very low direct traffic and poor brand awareness compared to the market. Key issues included a high bounce rate exceeding 65%, a low number of articles ranking on Google, and important product keywords not appearing in top search results.

To solve this, OpsGreat implemented a comprehensive SEO and SEM strategy. This involved extensive keyword research, content creation tailored to the Vietnamese market, and technical onsite optimization to improve page speed and user experience. For SEM, OpsGreat managed Google Ads with a focus on tracking performance and optimizing ROI. The project, executed by a five-member team over twelve months, successfully aimed to reduce the bounce rate, push key keywords into the top 5 search rankings, and increase organic traffic by 50% to reach approximately 100,000 new visitors.

Bioderma