Case Study: Xerox achieves comprehensive brand protection against counterfeits and grey-market diversion with OpSec Security

Xerox - Customer Case Study

Xerox, the global leader in enterprise document management, was facing widespread IP infringement across its consumables business—grey‑market diversion, black‑market theft and counterfeiting, and aftermarket compatibles—that threatened revenue, channel relationships and brand reputation. Xerox engaged OpSec Security to design a comprehensive brand‑protection program using product authentication (OVD labels), factory-to-retail track & trace, Online Brand Protection monitoring, investigative deep dives, pricing analysis and covert buys.

OpSec Security deployed a multi‑pronged solution—overt/covert/forensic authentication labels, track & trace from assembly to retail, online monitoring and takedowns, and targeted investigations/covert purchases—delivering measurable impact: more than 12,000 unauthorized online listings removed in 12 months on one site, roughly $2M in illegal grey‑market activity shut down, convictions of five employees for theft, a $300K bid restored to an authorized partner, and a 60% drop in infringing imports the following quarter, helping Xerox protect revenue and channel integrity.

Xerox

Al Gallina

Vice President