Case Study: Tonino Lamborghini protects brand integrity and defeats counterfeits with OpSec Security

Tonino Lamborghini - Customer Case Study

Tonino Lamborghini, the luxury lifestyle brand rooted in Italian craftsmanship, faced growing exploitation of its name by counterfeiters and needed a multi‑faceted brand protection program. OpSec Security was engaged to deliver an integrated solution combining its optical security expertise (OVD holograms and premium trim products) with material and digital protections to preserve Tonino Lamborghini’s design, quality and reputation.

OpSec Security developed a custom, virtually impermeable OVD hologram applied in tamper‑evident, pressure‑sensitive labels with unique alphanumeric identifiers and QR codes, and deployed its InSight track‑and‑trace, Genesis online monitoring, and Consumer Engagement platforms. The combined solution gives Tonino Lamborghini end‑to‑end UID visibility across the supply chain, immediate validation of authenticity in-market, automated removal of infringing online listings, improved warranty and customer engagement analytics, and a measurable disruption of counterfeit activity while boosting customer confidence.

Tonino Lamborghini