Case Study: Audio-Technica reduces counterfeit listings with OpSec Security

Staying one step ahead of counterfeiters by collaborating to implement effective countermeasures

Audio-Technica, a global manufacturer of high-quality audio equipment, faced a significant challenge with counterfeit versions of its headphones and microphones proliferating on e-commerce sites, which diminished its brand value and affected customers. To combat this, they partnered with the vendor OpSec Security for online brand protection services.

The solution implemented by OpSec provided comprehensive monitoring and enforcement on nearly 1,000 global e-commerce marketplaces. This collaboration led to a significant decrease in counterfeit listings, particularly in China, and established a flexible global anti-counterfeiting framework. The results fostered greater internal ownership of the issue across Audio-Technica's international teams and led to a company-wide, proactive approach to protecting its intellectual property online.

Audio-Technica

Moriya Ishikawa

Legal & Intellectual Property Section, Administration Department