Case Study: The Scottish Football Association strengthens merchandise authenticity with OpSec Security

Safeguarding licensing income and preserving fan experience for supporters of Scottish football

The Scottish Football Association (FA) faced the challenge of protecting its official merchandise from increasingly sophisticated counterfeiters while also meeting fan expectations for sustainability and ensuring the integrity of its licensing program. To give fans confidence they were buying genuine products and to protect licensee rights, they turned to OpSec Security for a brand authentication solution.

OpSec Security implemented its OpSec Protect secure holographic labels with serialization and a range of branded merchandising elements. This provided a robust anti-counterfeit solution and a consistent brand look. The solution also included supply chain software for reporting and royalty reconciliation, and incorporated sustainable material options. As a result, the Scottish FA gained greater comfort, control, and visibility over its licensing program, protecting both fans and funding from counterfeit goods.

The Scottish Football Association

Steven Romeo

Head of Retail and Kit