Case Study: The Football Association protects its brand and boosts merchandise authenticity with OpSec Security

Safeguarding licensing and enhancing brand appeal for the world’s original football association

The Football Association (FA), the governing body for football in England, faced the challenge of protecting its iconic three lions emblem from counterfeiting. This unauthorized use threatened brand integrity, licensee rights, and a vital source of funding for the sport. To address this, the FA partnered with OpSec Security to implement a robust authentication solution for its licensed merchandise.

OpSec Security provided a multi-layered solution featuring its OpSec Protect security labels with micro lithographic (hologram) technology and serialization for traceability. They also supplied OpSec Enhance merchandising elements like silicone badges and swing tickets to ensure brand consistency. This approach safeguarded the FA's brand and revenue streams, protecting the crucial funding that is reinvested into the game at all levels.

Football Association

Michael Lees

Licensing Partnerships Manager