Case Study: NOVA boosts authenticity and traceability in sports footwear with OpSec Security

NOVA’s vision for a transparent future in sports footwear

The imagined sports footwear brand NOVA faced challenges with counterfeiting, brand dilution, and the need to comply with upcoming EU Digital Product Passport regulations. They partnered with vendor OpSec Security to implement a solution that would protect authenticity and enhance transparency for their products.

OpSec Security delivered a solution incorporating a secure tongue label with a unique digital identity, a 2D data matrix, and secure UV print on each sneaker. This allowed customers to verify authenticity and trace the product's journey, directly supporting NOVA’s sustainability goals. The results included mitigated counterfeiting risk, streamlined supply chain management, and a reinforced perception of NOVA as a forward-thinking, reliable brand.

NOVA

Amina Diop

Head of Retail