Case Study: Manchester United FC achieves counterfeit protection and enhanced brand control with OpSec Security

Manchester United FC - Customer Case Study

Manchester United FC, one of the world’s most iconic sports brands, faced widespread global counterfeiting of licensed merchandise that threatened revenue, brand integrity and supply‑chain control. To tackle authentication, premium product presentation and real‑time licensee visibility, Manchester United FC engaged OpSec Security to apply advanced physical and digital protection across its licensed products.

OpSec Security delivered a multi‑layer solution comprising custom OVD (optically variable device) hologram labels with unique serialisation, enhanced hang‑tags and woven badges, and the cloud‑based InSight/Track InSight track‑and‑trace platform with mobile authentication. The integrated approach made labels purchasable only by approved licensees, enabled real‑time reporting of orders and shipments, supported consumer registration/authentication and provided marketing contact intelligence—significantly improving product authentication, supply‑chain visibility and reducing the risk of grey‑market counterfeit goods for Manchester United FC.

Manchester United FC