Case Study: Luxury Denim Brand removes €4.9M in counterfeit listings and curbs traffic diversion with OpSec Security

Denim Fashion Brand Fights Online Fakers

Denim, a popular luxury denim brand, faced a rising tide of online counterfeits and traffic diversion that threatened sales and brand integrity. Lacking a unique, consistent authentication feature across products, Denim partnered with OpSec Security for a tailored Online Brand Protection program and a 4‑month pilot to assess vulnerabilities and build an enforcement strategy.

OpSec Security implemented a multifaceted solution—landscape analysis using proprietary data gathering, marketplace and search‑engine enforcement, SEO/traffic diversion mitigation, and domain takedown support—and delivered measurable results: OpSec uncovered 83 unauthorised domains (nine infringing families, one controlling 45 sites), blocked 1,142 sellers, removed 2,689 listings (385,688 items) and took down assets worth approximately €4,915,433, significantly reducing counterfeit availability and reclaiming search traffic for Denim.

Denim