Case Study: TEAM Marketing strengthens UEFA merchandise authenticity with OpSec Security

Bringing authenticity to merchandising for followers of Europe’s prestigious club competitions

TEAM Marketing, responsible for supporting major UEFA football competitions like the Champions League, faced the challenge of counterfeit merchandise threatening significant licensing revenues and fan trust. To protect the authenticity of official products, they partnered with OpSec Security for a comprehensive brand protection solution.

OpSec Security implemented a multi-layered solution featuring secure holograms with digital identities for product verification and a digital platform to manage the licensing process. This allowed fans and inspectors to easily authenticate merchandise and streamlined TEAM Marketing's approval workflows. The partnership with OpSec successfully secured official UEFA products against counterfeiting and enhanced fan engagement.

TEAM Marketing

Giulia Piran

Licensing Partnerships Manager