Case Study: 3T achieves counterfeit protection and end-to-end traceability with OpSec Security

3T - Customer Case Study

3T, a long-established maker of lightweight racing bicycle components, faced growing problems with counterfeit and grey-market parts undermining product integrity and customer trust. To address four specific goals—combat counterfeiting, ensure supplier authenticity, better manage supplier warranty claims, and link secure unique IDs (UIDs) to SKUs and sales orders—3T engaged OpSec Security to provide a combination of physical and digital anti-counterfeiting solutions including custom pressure-sensitive holographic labels (OVDs) and OpSec’s InSight platform with the Consumer InSight module.

OpSec Security implemented hot‑stamped security labels with overt, covert and forensic features and delivered UID files via its InSight platform so suppliers could laser‑etch UIDs onto parts; every UID and shipment is recorded in a secure portal for full traceability. Consumers can authenticate products, register for an additional three years’ warranty and receive offers via Consumer InSight, while 3T gains reporting and analytics to manage suppliers and sales channels. The result: genuine 3T parts can now be authenticated at multiple security levels, deliveries and suppliers are trackable through OpSec’s InSight, warranty claims are controlled, and exposure to counterfeit products has been significantly reduced.

3T