Case Study: National Cold Storage Logistics Company fills hard-to-staff roles with Opptly’s veteran Talent Cloud solution

National Cold Storage Logistics Company - Customer Case Study

National Cold Storage Logistics Company, a nationwide cold storage logistics provider, was struggling to attract and retain employees willing to work long-term in harsh, cold conditions across a 24-hour operation. Opptly, through its strategic MSP and VMS partnerships, helped the company build a talent cloud approach to address these hard-to-fill roles.

Opptly developed a veteran-focused talent cloud strategy using online marketing, text messaging, social media, and veteran partner organizations to target candidates matching the success profile of prior employees. The results were strong: more than 30 veterans were placed within two months, contingent roles in Dallas were filled in under a month with 50% veterans, and difficult rural Wisconsin positions were filled in less than one month. Based on this success, Opptly was expanded into a strategic total talent acquisition partner supporting talent cloud strategies across 100+ locations.