Case Study: Pelotonia adds 100+ registrants and drives 446% ROAS with OppGen Marketing

Pelotonia adds 100+ new registrants with OppGen Marketing

Pelotonia, a nonprofit organization that funds cancer research through a cycling event, faced the challenge of increasing event registrations and donations with limited time and financial resources for advertising. They partnered with OppGen Marketing to develop a digital strategy to promote the event and track its effectiveness.

OppGen Marketing helped Pelotonia secure a Google Ads Grant and implemented paid social advertising campaigns on Facebook, which were integrated with the nonprofit's Shopify platform. These efforts resulted in over 100 new event registrants, 400,000 impressions, 2,300+ post engagements, and a 446% return on ad spend for Pelotonia.

Pelotonia