OppGen Marketing
18 Case Studies
A OppGen Marketing Case Study
Epcon Communities, a homebuilder, needed to significantly improve lead volume and quality while reducing its cost per lead (CPL). Their initial strategy of broad targeting and platform automation was inefficient. To address this, they partnered with OppGen Marketing for a more data-driven approach using paid search and social advertising.
OppGen Marketing implemented a solution using focused audience segmentation and optimized microsites. This strategy delivered a 538% increase in lead volume and a 75% reduction in cost per lead (CPL), providing Epcon with far more high-intent leads at a much lower cost.