Case Study: Central Ohio Nutrition Center cuts digital lead costs by 50% with OppGen Marketing

Central Ohio Nutrition Center cuts digital lead costs by 50% with OppGen Marketing

The Central Ohio Nutrition Center Inc. (CONCI) was transitioning its marketing investment to digital for its four clinics but was not seeing an ideal return. To meet its growth goals for its OPTIFAST® program, it engaged the strategic marketing partner OppGen Marketing for its weight loss marketing expertise.

OppGen Marketing developed an online microsite featuring a recorded seminar, a key part of the patient journey. They then used paid search and social advertising to drive traffic to the site, targeting prospective patients based on CONCI's best customers. This strategy generated over 52 new leads per month and reduced digital lead acquisition costs by 50% for the client.

Central Ohio Nutrition Center