Case Study: BrewDog achieves 8,804 attendees and a 583% ROAS with OppGen Marketing

BrewDog exceeds 8,000 attendees by 10% with OppGen Marketing

The customer, BrewDog USA, faced the challenge of doubling attendance for its Annual General Mayhem event to 8,000 attendees with less than a month to go. The event also coincided with two other popular local events. OppGen Marketing was enlisted to help achieve this goal through paid social advertising.

OppGen Marketing developed targeted buyer personas and custom audience lists for Facebook and Instagram ads, focusing on user behavior and interests. They continuously tested ad creative, including static images and videos. As a result, BrewDog sold out the event, exceeding its goal by over 10% with 8,804 attendees and achieving a 583% return on ad spend.

BrewDog