Case Study: Novus Group achieves cleaner, more comprehensive media monitoring with Opoint

Novus Group reduces CRM queries with Opoint's 230,000+ source media monitoring

The Novus Group, a media monitoring company in South Africa, faced the challenge of enhancing its online content monitoring capabilities without disrupting service to its clients. They needed a solution that provided extensive local and international coverage while effectively filtering out spam and irrelevant content to deliver accurate insights. To meet these goals, they partnered with the vendor Opoint and its white-label media monitoring platform.

Opoint implemented a comprehensive solution that included deploying custom crawlers for the South African media landscape and leveraging a vast pool of over 230,000 international sources. This was complemented by advanced filtering to ensure content quality. As a result, Novus Group significantly reduced client CRM queries, achieved world-class service delivery from within South Africa, and benefited from Opoint's responsive customer support, solidifying a highly successful partnership.

Novus Group