Case Study: Banco Cuscatlán accelerates SME digital innovation with Opinno

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Preview of the Banco Cuscatlán Case Study

Banco Cuscatlán launches open innovation challenge in under 6 months with Opinno

Banco Cuscatlán, a leading bank in El Salvador, partnered with the vendor Opinno to address the changing needs of its small and medium-sized enterprise (SME) clients. The bank's challenge was to launch an Open Innovation program to identify solutions that would drive the digitization and business development of local SMEs, overcoming issues like low innovation and lack of access to financing.

Opinno implemented a comprehensive Open Innovation methodology for the "LET'S DIGITAL PYME" challenge. This included diagnosing the current situation, defining key challenges, and creating a significant digital event that attracted 84 registered participants and 12 finalists. The results established Banco Cuscatlán as a benchmark for innovation, generating strategic alliances and providing a repository of agile solutions for its SME segment in less than six months.


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