Case Study: Atlanta Falcons achieve 68% conversion lift with OpinionAds

Sports Advertising with OpinionAds

OpinionAds worked with the Atlanta Falcons, who needed a faster, scalable way to understand which membership benefits fans valued most, such as exclusive events, free merchandise, and road game access. Traditional methods had not provided detailed enough insights or helped the team build audiences for personalized follow-up.

OpinionAds implemented AI-powered survey ads to capture zero-party data on fan preferences and optimize ad formats in real time. The campaign identified three high-value fan segments in 72 hours, reached 95K+ unique users, and delivered a 68%+ conversion lift across segments, a 28% increase in purchase/attendance intent, and 22–29 seconds of average engagement time per survey response.

Atlanta Falcons