Case Study: Suzy achieves 3x CTR and real-time audience insights with OpinionAds

Panel Recruiting with OpinionAds

Suzy wanted more than brand awareness from its campaigns; it needed a way to prove the value of its agile research platform inside the ad experience itself while also collecting useful audience insights. OpinionAds worked with Suzy to replace traditional display awareness ads with interactive, quiz-style research ads that could engage brand, insights, and innovation decision-makers and capture zero-party data in real time.

Using OpinionAds’ AI-optimized interactive display ads, Suzy embedded a one-question brand survey directly in the ad, with live creative optimization, precision targeting, and real-time segmentation by sentiment, familiarity, and intent. The campaign delivered a 71% completion rate, 3x higher CTR, and more than 250K segmented responses, giving Suzy a live feed of actionable audience intelligence and a prioritized lead list.

Suzy