Case Study: Hughes doubles engagement and unlocks 12 high-intent segments with OpinionAds

Market Research with OpinionAds

Hughes worked with OpinionAds to improve brand affinity and targeting precision in rural and underserved markets. The company needed better audience insights and real-time segmentation than traditional ad formats could provide, especially to understand perception and optimize messaging during campaigns.

OpinionAds used interactive, survey-powered display ads to collect zero-party data on brand awareness, internet access, and intent without disrupting the user experience. The campaign uncovered 250K audience insights and a high-intent segment of tech-ready households with low brand familiarity, leading Hughes to tailor creatives and drive a 33% lift in purchase intent, 45% brand awareness uplift, 61% consideration, 38% favorability, and a 28% reduction in customer acquisition cost.

Hughes