Case Study: PharmEasy achieves higher engagement and purchase intent with OpinionAds

Healthcare Advertising with OpinionAds

OpinionAds worked with PharmEasy as the company was shifting from an FMCG-oriented brand to a healthcare-first service and launching nationwide medicine delivery. PharmEasy needed to build awareness for the new offering while capturing intent signals for future targeting, but traditional awareness campaigns could not measure brand lift in real time or connect engagement to purchase intent.

OpinionAds solved this with AI-powered interactive display ads, using survey-powered creative, in-ad polls, strong offer messaging, and geo-targeted optimization across premium healthcare, lifestyle, and news sites. The campaign delivered a 39% higher CTR, a 42% lift in engagement, and 15% of respondents indicating immediate purchase intent, while also identifying high-intent segments such as Tier-2 cities and providing actionable audience insights within 7 days.

PharmEasy