Case Study: Hologic achieves 62K survey responses and stronger brand trust with OpinionAds

Healthcare Advertising with OpinionAds

Hologic worked with OpinionAds to get fast, reliable feedback from lab leaders and healthcare audiences on brand lift, trust, and message clarity. Traditional ad tracking was not giving them the deeper audience insights they needed, making it hard to optimize campaigns in real time.

OpinionAds deployed survey-powered interactive display ads with in-ad polls, professional targeting, dynamic messaging optimization, and a real-time insight dashboard. In under six weeks, Hologic generated 62K+ survey responses, captured 52% positive sentiment, and achieved an 18% lift in brand favorability, while also gaining actionable audience segments for retargeting and ongoing optimization.

Hologic