Case Study: University of Florida captures 56K+ survey responses and boosts favorability with OpinionAds

Education Advertising with OpinionAds

OpinionAds worked with the University of Florida to measure public awareness and perceived effectiveness of its efforts to combat Citrus Greening, a major threat to Florida agriculture. The university needed faster, broader insight than traditional research methods could provide, especially across diverse audiences statewide, so it turned to OpinionAds’ AI-powered survey ads and market research approach.

OpinionAds deployed interactive display ads that captured zero-party data and measured real-time brand lift, using high-index publisher placements and adaptive survey modules to optimize responses in flight. The campaign generated 56,000+ completed surveys from 12.2 million impressions, increased perceived impact by 32%, boosted UF favorability by 19%, and identified 250,000+ high-potential users with low awareness, while delivering a 0.91% CTR, about 2x the industry benchmark.

University of Florida