Case Study: Ryobi triples engagement and captures zero-party intent data with OpinionAds

eCommerce Advertising with OpinionAds

Ryobi partnered with OpinionAds to move beyond broad brand exposure and better understand what drives tool purchases across different customer segments. The company wanted to capture real-time intent signals such as project type, budget sensitivity, and purchase timing so future campaigns could target ready-to-buy audiences more effectively.

OpinionAds delivered AI-powered interactive quiz ads that guided users to relevant Ryobi tools while collecting zero-party intent data for smarter segmentation and retargeting. The campaign generated 552 zero-party data points from 542 unique users across more than 905K impressions, and identified 3 high-intent audience clusters: category seekers, budget-conscious buyers, and gift/seasonal shoppers.

Ryobi