Case Study: Corus boosts subscription intent and brand lift with OpinionAds brand lift surveys

Brand Lift Survey with OpinionAds

Corus partnered with OpinionAds to better understand how its streaming tune-in campaigns were affecting awareness, recall, and audience interest as it expanded into new shows and genres. The company needed a scalable way to measure brand lift in real time and identify which audiences were most likely to subscribe or watch.

OpinionAds implemented brand lift study survey ads with tap-to-respond creative across entertainment and lifestyle sites, using control vs. exposed testing, ML-powered segmentation, and automated creative optimization. The campaign delivered a 13% increase in subscription intent, an 11% lift in brand favorability, a 14% increase in show consideration, and a 9% lift in unaided brand awareness, while identifying three high-value retargeting segments for Corus.

Corus