Case Study: Outbrain achieves higher brand lift participation with Opinion Stage quizzes

Outbrain boosts brand associations 23% with Opinion Stage

Outbrain, a leading discovery feed technology platform, needed a more efficient and cost-effective method for conducting brand lift research for its advertising clients, moving away from traditional surveys and paid panelists. They turned to Opinion Stage and its interactive personality quizzes to serve as a superior measurement tool.

Opinion Stage implemented engaging in-feed quizzes that measured key brand metrics like recall and consideration. This solution achieved significantly higher participation and completion rates than static surveys. For instance, in a campaign for a major auto manufacturer, the Opinion Stage quiz contributed to a 23% lift in brand associations, with a 70% participation rate and 81% completion rate, proving the approach's effectiveness and efficiency.

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