Case Study: InterContinental Hotels Group boosts staff feedback by 50% with Opinion Stage

InterContinental Hotels Group boosts staff feedback by 50% with Opinion Stage

InterContinental Hotels Group (IHG) needed to improve its employee training programs. Their Customer Experience Operations team was using a survey and quiz tool that was difficult to configure and required login, creating a cumbersome process for staff. They turned to the vendor Opinion Stage for a better solution.

Using Opinion Stage's quizzes and surveys, IHG created user-friendly assessments for new hire training and gathered feedback on new service programs. This eliminated the previous login requirement and complexity. As a result, IHG saw a 50% increase in staff feedback and gained clear insights into which training areas needed refinement, allowing for continuous program improvement.

InterContinental Hotels Group (IHG)