Case Study: Dragon Glassware increases revenue and cuts returns with Opinew

Dragon Glassware - Customer Case Study

Dragon Glassware, a Sacramento-based online drinkware and home decor retailer, needed a better way to centralize thousands of reviews from other sales channels on its Shopify store. Before working with Opinew, the company had too few reviews on its main website, no automated way to import them, and product pages that often surfaced lower-quality reviews because they were sorted by recency.

Using Opinew’s review import and Smart Reviews features, Dragon Glassware bulk imported its existing reviews, automatically collected new ones, and highlighted the most conversion-focused testimonials on product pages. Opinew helped Dragon Glassware achieve a 90% increase in revenue compared with recency-sorted reviews, a 35.06% increase in orders, and 60% fewer returns.

Dragon Glassware

Matt Rollens

Chief Executive Officer