Case Study: Unieuro boosts Ultrabook sales with Opia Buy & Try promotion

UniEuro boosts Ultrabook sales with Opia's 60-day Buy & Try promotion

The customer, UniEuro, one of Italy's largest retailers, faced the challenge of driving Ultrabook sales by overcoming a lack of market awareness and educating risk-averse customers on the product's benefits versus a traditional notebook. They partnered with the vendor Opia to address this.

Opia implemented a "Buy & Try" sales promotion, co-funded by Intel, which offered a 60-day satisfaction guarantee with a full no-questions-asked refund. This solution removed purchase objections by letting customers try the product risk-free. The campaign resulted in a significant increase in sales for UniEuro, and not a single Ultrabook was returned for a refund.

UniEuro