Case Study: Samsung rewards Wallet customers with cinema vouchers through Opia

Samsung rewards Wallet customers with 9,500 cinema vouchers using Opia

Samsung, a global tech giant, sought to reward loyalty for its newly relaunched Samsung Wallet app while providing customers a luxury experience during a cost-of-living crisis. Their challenge, addressed with vendor Opia, was to create a promotion that used a brand voucher added directly to the wallet without requiring any additional spending from participants.

Opia designed and delivered an innovative rewards promotion where customers were entered into a daily draw for a cinema voucher by making a payment with Samsung Pay. The solution leveraged Opia's partnership with ODEON Cinemas, allowing vouchers to be stored directly in the Samsung Wallet app. The promotion awarded over 9,500 vouchers, successfully giving back to loyal customers while strengthening the launch of Samsung's new payment platform.

Samsung