Case Study: Samsung drives customer acquisition and purchase frequency with Opia’s Buy & Try promotion

Samsung boosts purchase frequency with Opia’s Buy & Try promotion, driving 66% strong influence

Samsung, a global technology leader, faced a challenge in the competitive consumer electronics market where a third of consumers consider switching brands. To drive acquisition and upgrades to their premium Galaxy Z Series foldable phones, they engaged vendor Opia to design a new promotion.

Opia implemented a fully managed Buy & Try campaign, offering a 60-day trial with a money-back guarantee on premium Galaxy Z models. This solution reduced buyer hesitation and was run across ten EMEA countries. The promotion was a significant success, with 66% of surveyed customers reporting it strongly influenced their purchase and 95% stating it encouraged brand switching or increased purchase frequency. Opia's campaign helped Samsung exceed sales targets and acquire long-term customers, leading to an extension of the promotion.

Samsung