Case Study: Prénatal boosts sales and loyalty with Opia’s Future Value promotion

Prénatal launches 30-50% future value promotion with Opia

Prénatal, a major European retailer for parents and children, faced a growing challenge from the second-hand market. To increase market share and optimize customer relationships, Prénatal partnered with vendor Opia to create a cost-effective promotion that would appeal to customers considering used goods.

Opia implemented a "Future Value" promotion, offering customers a gift card worth 30-50% of a product's value if returned within 12-18 months. This solution built buying confidence, addressed environmental concerns by recycling returned items, and fostered loyalty. While the full impact is still being evaluated, the campaign received significant positive press recognition for its ingenuity. Opia's innovative tactic successfully positioned Prénatal as a caring retailer while competing with the second-hand market.

Prénatal