Case Study: Nokia achieves double digit sales growth with Opia's Gift With Purchase promotion

Nokia triples sales with Opia’s gift-with-purchase promotion

The customer, Nokia, faced the challenge of driving sales for its new Lumia handset and highlighting its status as the first major OEM with a wireless-chargeable device. They partnered with the vendor, Opia, to implement a gift with purchase sales promotion.

Opia implemented a gift with purchase promotion where customers could claim a colored wireless charging mat. The vendor managed the entire redemption and fulfillment process. This solution more than tripled sales, delivered double-digit growth, and resulted in Nokia achieving record market share.

Nokia