Case Study: LG Electronics boosts TV sellout with Opia's streaming and gaming gift-with-purchase promotion

LG Electronics launches a $100 streaming and gaming credit promotion in 4 weeks with Opia

LG Electronics faced a challenge in 2020 when a key sales promotion for its Home Entertainment products was canceled. After a highly successful 2019 campaign that offered a Disney+ subscription with TV purchases, the streaming service was no longer available for promotions. LG needed a new solution from its vendor, Opia, to create an equally compelling gift-with-purchase offer to maintain its positive relationships with retailers and drive foot traffic.

Opia leveraged its relationships with streaming brands to quickly secure five market-leading partners for the new campaign. The solution provided consumers a $100 credit toward services like Prime Video, Hulu, or Xbox with their TV purchase. This promotion, implemented by Opia, generated significant consumer excitement and successfully increased sellout for LG by creating a distinct point of difference in a competitive market.

LG Electronics