Case Study: LG Electronics boosts TV sales and Sky sign-ups with Opia promotion

LG Electronics drives double-digit growth with Opia

LG Electronics, in partnership with Sky, faced the challenge of driving sales for its OLED and Super UHD TVs and increasing sign-ups for Sky services in the competitive UK electronics market. They engaged their promotions partner, Opia, to create a special campaign to meet these two distinct objectives.

Opia implemented a gift with purchase promotion where LG TV buyers received a discounted Sky Q subscription and bundle packages. The vendor created a branded claim site, managed validation and fulfilment, and provided customer service. The campaign exceeded all targets, delivering double-digit sales growth and record market share for LG during tough market conditions.

LG Electronics